5 FIGURE LAUNCH · WITH AYO BASSEY

Launch your
beauty brand.

BEAUTY BRAND LAUNCH CONSULTING & ONE-ON-ONE COACHING

Looking to launch your beauty brand with a bang?
Let me help you achieve a highly-profitable launch!

Build your skincare, haircare, perfume or beauty service brand with Ayo Bassey. Get expert guidance on your offer, hero products, manufacturing decisions, branding, pricing and launch strategy.

Explore the packages Discover the system
Ayo Bassey, beauty business strategist and product launch expert
YOUR BEAUTY BUSINESS STRATEGISTAyo Bassey

One-on-one. From idea to launch.

YOUR NEXT
BIG CHAPTER
One-on-oneYOUR BRAND. YOUR STRATEGY.
5 phasesFROM DISCOVERY TO SCALE.
3 monthsA COMPLETE LAUNCH JOURNEY.
DISCOVERDEVELOPDESIGNLAUNCHSCALE
As seen onProfessional BeautyFOXThe GuardianVanguardARISE NEWSThis DaySilverbird TV
Sound like you?

Starting a beauty brand?
Let’s bring it to life.

Whether you are starting a skincare brand, developing a haircare line, launching a perfume brand or building a beauty service business, you need a clear offer and a route to market. Get expert guidance to develop your brand, position it and launch it with a bang.

  • You want to develop a brand that can compete globally.
  • You want help and expert guidance with the end-to-end process of developing a beauty brand from scratch, from idea to product development, manufacturing, branding, marketing and distribution.
  • You want an exclusive launch strategy that will produce brand acceptability and skyrocket sales.
  • You want to save time and get things right the first time.
  • You want to attract premium clients.
  • You want global recognition.
  • You want to build a beauty brand that can generate consistent income.
Ayo Bassey seated in a white suit
Big vision. Personal guidance.Ayo Bassey
I have the perfect solution for you

A one-on-one experience to create a 5–6 figure launch for your beauty brand.

Ayo Bassey is a beauty business strategist, product launch expert and founder of COC Beauty School. Work with her through the process of discovering, developing, designing, launching and scaling your dream beauty brand. The 5 Figure Launch offer has been available since 2022.

For product-based beauty brandsFor service-based beauty brands
From vision to action

Real conversations.
Real work on your brand.

Discover the process behind the offer, with Ayo Bassey and her virtual team.

BEHIND THE SCENES · AYO BASSEY
Ayo Bassey in a one-on-one beauty business consultation
Your brand gets personal attention

Ideas become
a plan of action.

Refine your offer. Position your hero products. Build your launch flow and sales system.

The 5-Figure Launch System

How to launch
a beauty brand.

The 5-Figure Launch System takes your beauty brand through five phases: Discover, Develop, Design, Launch and Scale.

01

Discover

  • Discover your niche, story, USP and image.
  • Discover your market and pain points.
  • Create consumer-centric offers, route to market and pricing.
02

Develop

  • Develop the ideal product range or brand services.
  • Advise on production, manufacturers and virtual team structure.
  • Position your hero products to attract.
03

Design

  • Design the brand: name, logo, colours, tagline and more.
  • Create website plan, brochures, funnels and all materials.
  • Source product packaging, if required, and oversee the visual marketing assets.
04

Launch

  • Create your 30–90 day launch plan.
  • Create your launch assets.
  • Grow your audience and pre-sell.
  • Launch your dream brand, following the plan.
05

Scale

  • Create your scale-up strategy.
  • Build your automated funnels and sales systems.
  • Create your client retainer plan.
  • Create your brand expansion plan.
All within 3 months.

With 5 Figure Launch, the beauty brand of your dreams is finally possible!

What the package will help your brand do

Build desire.
Launch strategically.

  1. Create an irresistible product or service.
  2. Create an engaging transformation story.
  3. Develop magnetic messaging to help you attract your dream clients.
  4. Build an audience hungry to buy what you are selling.
  5. Position your launch strategically.
  6. Build a convincing buyer’s journey.
  7. Design a launch flow that guarantees launch success.
  8. Develop a repeatable launch system.
  9. Generate a 5-figure revenue from your launch.
  10. Create talk-ability and raving fans, saving up to purchase.
The schedule

Your three-month
launch experience.

VIP sessions, independent tasks and personal check-ins, from onboarding to handover.

Pre-month: Onboarding

MOU signing · Meet the virtual team
Pick the meeting dates and create the schedule.

Month 01Discover
Discover your direction with Ayo Bassey
Discover your directionResearch, product development and your hero offer.

1 Discovery VIP Session · 4–5 hours

We’ll discover your niche, story, USP, image and more, then narrow down your ideal market and assume their pain points.

1 Independent Market Survey

A series of interviews to discover the true pain points of your ideal market.

1 Product Development VIP Session · 5 hours

We create consumer-centric services, develop the product range, advise on production and manufacturers, build virtual team structure and organogram, create pricing and route to market, position hero products and develop a custom strategy.

1 Independent Test Run

A strategic test-run on the product to see if it resonates with the target market. Possible tweaks.

2 complimentary check-ins

Month One: 2 VIP Sessions · 2 Take-home Tasks · 2 Check-ins

Month 02Design
Make your brand tangible with Ayo Bassey
Make your brand tangibleBrand assets, packaging and your launch plan.

1 Brand Design VIP Session · 4–5 hours

We’ll plan the brand assets: name, logo, colours, font, tagline, website, product packaging, marketing materials, ads and everything visual. We will decide on the right talents to hire, suppliers and contractors to use for each asset.

Independent Contract Task

Employ talents to create assets as Ayo Bassey offers guidance and feedback.

All design fees and asset fees are not included in this 5-Figure package; third-party fees are to be paid for independently. Ayo Bassey’s fees are strictly for guidance and consulting, not for third-party contractors.

1 Brand Launch VIP Session · 5 hours

We create a custom Launch Flow, Launch System and Launch Plan for the brand. We develop the launch calendar, schedule and required assets.

Audience Growth Task

Grow and prep the audience prior to launch.

2 complimentary check-ins

Month Two: 2 VIP Sessions · 2 Take-home Tasks · 2 Check-ins

Month 03Launch & Scale
Bring your launch to life with Ayo Bassey
Bring your launch to lifeLaunch, feedback, systems and expansion.

Launch Event

Launch or re-launch your brand, following the pre-designed plan.

1 Independent Feedback Survey

Get feedback and see the best-sellers.

Scale-Up & Expansion VIP Session · 3 hours

We create the brand’s expansion plan using market feedback.

Systems & Automations VIP Session

Building an automated system to book clients and sell products even in your sleep, plus a customer retainer system.

1 Independent Feedback Survey

Get feedback on automations and tweak if needed.

3 complimentary check-ins

Off-boarding

Handover all files, systems and details to say goodbye.

Month Three: 1 Launch Event · 2 VIP Sessions · 2 Take-home Tasks · 3 Check-ins · Off-boarding

After 3 months, you’ll go home with

Your dream.
Built into a brand.

  • A premium beauty brand
  • A well-structured virtual team plan
  • A profitable launch
  • A well-positioned beauty niche
  • Irresistible products and services
  • A convincing buyer’s journey
  • High-paying customers
  • Raving fans and an audience waiting to buy
  • A 6-figure sales system
  • A customer retention system
  • An expansion model
  • Re-usable premium brand assets
  • Satisfaction and accomplishment
Before we work together

Premium product positioning is my speciality.

If you want to build a premium, clinical or lifestyle beauty brand that can compete globally, let’s work together.

If your focus is an affordable, mass-market brand built around low pricing, I’m not the best fit.

Let’s build your premium beauty brand ↗
Your investment

Beauty brand launch
consulting packages.

Three ways to work with Ayo Bassey on your beauty brand.

Done-for-You Service with Ayo BasseyTier 01 · Done for you

Done-for-You
Service

$10,000USD

Ayo Bassey handles the project with her virtual team, from start to finish while you relax.

  • Consistent 6-figure years afterwards.
Enquire about this package ↗
One-on-One Coaching with Ayo BasseyTier 02 · Work with Ayo

One-on-One
Coaching

$5,000USD

Ayo Bassey coaches you to handle the project yourself, while she checks in on you bi-monthly for moral support.

  • Consistent 5 figures afterwards.
Work with Ayo one-on-one ↗
VIP strategy day with Ayo BasseyTier 03 · Your custom strategy

VIP
Day

$2,500USD

A 6-hour virtual session where Ayo Bassey maps out the full process you should take for your business, and gives you a custom strategy for all 8 steps, while you implement independently.

  • One complimentary check-in weeks after.
  • Custom templates and checklists.
Enquire about a VIP Day ↗

Design, asset and third-party contractor fees are paid independently and are not included in the package fee.

Beauty brand launch questions

Planning your launch?
Start here.

Practical answers about starting a beauty business and working with Ayo Bassey.

How do I start and launch a beauty brand?

Start by identifying your ideal customer and the problem your brand will solve. Research demand, develop a focused product or service offer, work through production and pricing, create your brand assets, and plan how you will attract and convert buyers. The 5 Figure Launch programme structures this work into five phases: Discover, Develop, Design, Launch and Scale.

Can you help me launch a skincare, haircare or perfume brand?

Yes. The programme supports product-based beauty brands, including skincare, haircare and perfume, as well as service-based beauty businesses. The strategy starts with your target customer, product range or services, hero offer and route to market.

What does a beauty business consultant help with?

In this programme, Ayo Bassey helps you refine your niche, offer and positioning; develop your product range; make production and manufacturer decisions; plan your branding and packaging; and create your launch plan, funnels, sales systems and customer retention strategy. Your level of support depends on the package you choose.

Do I need a finished product before working with Ayo Bassey?

The programme includes product-range development and guidance on production and manufacturers, so a completed range is not required to make an enquiry. You can also enquire about repositioning or relaunching an existing beauty brand. Share your current stage when you contact us so the work can be planned around your business.

How much does beauty brand launch consulting cost?

The 5 Figure Launch packages are priced in US dollars: $10,000 for the Done-for-You Service, $5,000 for One-on-One Coaching and $2,500 for a VIP Day. Design, asset and third-party contractor fees are paid separately. These are consulting package fees, not the total cost of starting a beauty brand.

What is the difference between coaching, done-for-you support and a VIP Day?

With the $10,000 Done-for-You Service, Ayo Bassey and her virtual team handle the project. With $5,000 One-on-One Coaching, Ayo guides you as you handle the project. The $2,500 VIP Day is a six-hour virtual strategy session, with custom templates, checklists and one complimentary follow-up check-in while you implement independently.

How long is the 5 Figure Launch programme?

The full programme follows a three-month schedule after onboarding, covering discovery, development, design, launch and scale. The VIP Day is a separate six-hour virtual session. Discuss your current product-development stage and launch date when enquiring.

Can I enquire from outside Nigeria?

Yes. International enquiries are welcome. The VIP Day is a six-hour virtual session. If you are based outside Nigeria, share your country, time zone, target market and preferred package so the delivery arrangements can be confirmed before you commit.

Does the consulting fee include manufacturing, packaging or design costs?

Design, asset and third-party contractor fees are not included in the programme fee. Budget separately for the execution costs your business requires, and discuss production, packaging and other supplier costs during planning.

Can you help me relaunch an existing beauty business?

Yes. The programme schedule includes launching or relaunching a brand. The discovery, product-development and brand-design work can help you refine an existing offer, reposition hero products and create a new launch plan.

Beauty founders worldwide are welcome to enquire.

Tell us where you are based, what you want to launch and who you want to sell to. Your customer, market and business stage are the starting point for your strategy.

Discuss your beauty brand launch ↗
YOUR VISION IS BIG. YOUR LAUNCH CAN BE TOO.

Let’s launch your
dream beauty brand.

Let’s discuss your launch