Scaling a skincare brand in today’s beauty industry requires more than just a good formula. To grow successfully, you must know how to find a manufacturer for your beauty products, the right way.
In this case study, we show how Ahum Skincare, founded by the visionary entrepreneur fondly called Mr. Stretchmark, scaled from two bestselling products to a complete system selling cartons worldwide.
And the turning point?
Joining COC Beauty School’s Beauty Manufacturing Sourcing Trip to China.
The Backstory: Solving Stretchmarks With Focus
Every successful beauty brand starts with passion, and for Ahum Skincare, that passion was solving one stubborn skin concern: stretch marks.
Mr. Stretchmark started as a COC Beauty School student, He dedicated himself to skincare formulation and deep research on skin concerns.
He didn’t get distracted by trends, he stayed laser-focused on one mission: helping people erase stretchmarks with confidence.
This focus led to two hero products:
- Ahum Stretchmark Oil
- Ahum Stretchmark Balm
These products quickly gained traction, winning the trust of customers and distributors. Soon, Ahum Skincare had a loyal market, a growing reputation, and global distributors.
The Challenge: Demand Outgrew Production
Success is a blessing, but it comes with its own challenges.
While distributors loved the products, they sold out faster than production could keep up. Customers wanted more, but bottlenecks in manufacturing caused delays.
The problem was clear:
- Production speed was too slow.
- Factory needed more Machinery
- Counterfeits were emerging in the market.
- He needed packaging that protected the brand and elevated its appeal.
A solution was urgent!
The Turning Point: The COC Beauty School China Trip
In April, we recommended that Mr. Stretchmark join our Beauty Sourcing Trip to China.
During this guided trip, we:
✅ Took him to two major cities where the world’s best beauty machinery and suppliers operate.
✅ Connected him with manufacturers for machinery that could speed up production.
✅ Helped customize his product packaging to combat counterfeits.
✅ Brainstormed new product concepts that aligned with his brand mission.
💡 “Sometimes clarity doesn’t come in the lab. It comes in relaxed moments, in conversation, and in seeing possibilities right before your eyes. That’s what happened in China.”
During the trip, Mr. Stretchmark had his “aha moment”:
He realized what his product line needed was not something complicated, but a simple, affordable exfoliating system to prepare the skin for his oil and balm.
The Outcome: New Products, New System, New Revenue Streams
By August, just months after the China trip, Ahum Skincare launched two new custom products:
- The Stretch Mark Cleansing Ball (infused with his signature blend).
- A Konjac Sponge (to exfoliate and prepare the skin for his balm and oil).
This transformed Ahum Skincare from a two-product brand into a complete system for tackling stretchmarks effectively.
The Results: Cartons, Cartons, and More Cartons
The growth was immediate:
📈 Distributors can’t keep up with demand.
💨 Sales velocity skyrocketed.
💖 Customers loved the full system.
💰 Revenue climbed rapidly.
Why This Worked: Lessons for Beauty Entrepreneurs
✨ Clarity with guidance — the right mentors help you avoid years of trial and error.
✨ Smart sourcing saves time & money — knowing the right manufacturers is critical.
✨ Follow who no road oo!!! — not all sourcing trips are equal. When it comes to our expertise, no one else can match it.
This Could Be You
Going to China with COC Beauty School is not just about travel.
It’s about rubbing minds, fine-tuning your brand direction, spotting product opportunities, and structuring your business to scale globally.
In the midst of tours, product sourcing, and relaxed conversations, clarity happens, big ideas are born, and money-making deals are struck.
This is what you can’t find if you follow random sourcing trips.
👉 If you’re serious about growing your beauty brand, join our next China trip.
